Lures

Designed to pair perfectly with the Micro Shad HeadZ, the Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the...

The ultimate inshore spinnerbait thanks to its 17-7 stainless LiveWire™ frame, custom gold Colorado blade, Swimbait Eye™ jighead, and quick-clip attachment. An intelligently designed spinnerbait with inshore redfish applications in mind, the...

From mountain trout in Appalachian streams to surf perch on the California coast, this 2” mini-crustacean fits the bill whenever small craws or crabs are on the menu! This 2” miniature crustacean imitation is perfectly suited for any...

A 3” paddletail swimbait that mimics deep-bodied baitfish like pogies, pilchards, and pinfish to a T, the PogyZ™ is scented with Pro-Cure® Super Gel to call in gamefish from a distance and won’t easily rip or tear thanks to its 10X...

A scaled up, 7.25” version of the popular FattyZ™, this magnum size worm sports is the go-to bait for a number of Z-Man’s tournament pros whenever a big bite is needed and money is on the line! A staple bait for Z-Man pros Stephen...

A drop-shotter’s dream, these 3.5” and 4” ribbed, spade-tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a slightly tail-up posture at rest and that they don’t rip or...

Super-versatile 4” creature bait profile is ideal for a variety of applications from Texas-rigging to dragging along the bottom on a wobble head and far outlasts other comparable softbaits, thanks to its 10X Tough ElaZtech® construction. The 4"...

Compact 3” profile, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ultimate Ned Rig bait or finesse jig trailer. Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the...

Combine an 8” ElaZtech® body with our exclusive curved paddle tail design, and you get a supersized swimbait with a seductive wiggle that big water brawlers like tarpon, cobia, musky, bluefish, bull redfish, and barracuda can’t turn...

While these 4” and 7” straight tail worms may look like ordinary bass worms, their buoyant, 10X Tough ElaZtech® construction helps them outfish and outlast the competition and makes them anything but normal! 4" - 10Pcs Per Pack 7" - 8Pcs...

This high-end Micro Finesse jighead sports a chiseled minnow shaped head, lifelike 3D eyes, a compact yet powerful black nickel hook, and hybrid split grip and wire keeper that holds all types of soft plastics securely. Pair with your favorite...

ChatterBait® inventor Ron Davis is back with this bladed jighead featuring a willow leaf shaped blade that creates rapid-fire vibration, making it ideal for burning on the top for schooling fish, yo-yo’ing at depth for bottom dwellers, and just...