Species

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a compact (3", 1/4oz) walking bait that even entry level anglers can fish. It features a single knock...

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action, most effective color patterns and...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a pause/jerk/pause technique. The “Flat...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its back-and-forth swimming action, in...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends the action of a wakebait and topwater prop bait. Built...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding smoothness while eliminating vibration thanks to a...

Ceymar A spinning reels offer superior performance, with a multi-disc, oiled felt drag system, Okuma's Flite shaft system for smoother casts, and a 7BB+1RB bearing system with precision machine cut brass pinion gear. I-shaped and T-shaped TPE handle...

A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic appeal. Creating a defined scratching noise and a bit of flash with every twitch, the Jackall...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...