Species

The Brad’s Bait Divers are a superb action diving device utilizing a two-piece molded construction with a metal bill for superior strength and durability. Can be fished by trolling, casting, or back...

The Daiwa TD Eye Rods represent a pinnacle of innovation and precision in fishing gear, especially crafted for walleye anglers. At the core of these rods is the High Volume Fiber (HVF) Technology, a...

Discover the Daiwa Certate LT, a reel that takes precision and durability to the next level, with a particular focus on its cutting-edge MC Tough Digigear. Crafted from extra super duralumin and...

Introducing the Daiwa Tatula Elite Spinning Reel – A Masterpiece of Precision and Performance! Featuring a ZAION Compact Body available in multiple sizes, this reel is engineered for lightweight...

Your success as an angler depends on the tactical decisions you make long before you get to the water. You need every advantage possible to compete with the serious anglers of today and that starts...

Experience the Daiwa Steez SV, a revolution in baitcasting reels. Its new compact body design combines comfort and durability, ensuring that you can fish all day without fatigue. The HYPERDRIVE...

The second generation PENN® Fathom® II star drag reel is built with a rigid metal frame and sideplates, now with added features to make it more angler friendly than ever. Featuring our fast gear...

Fish-Field Bitty Squid Hoochies are made from high quality UV materials that make the Bitty Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers...

Don't let the size fool you—the 1/8 ounce ChatterBait® Micro delivers the same erratic action and consistent vibration as its big brothers, but in a smaller package. The perfect choice for light...