Shimano

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to...

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water, making it ideal for jigging in deeper water or...

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topwater lure featuring Shimano’s BOOST CONCEPT...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to...

Featuring quality components and design to tackle some of the most prized freshwater gamefish in North America, the Shimano Compre Salmon/Steelhead Conventional Trolling Rods deliver serious value to...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections...

The SP-ORCA Baby is a small subsurface lure that provides offshore anglers the ability to catch finicky pelagic species that are keyed in on smaller baits. With its compact body and heavy center...

The Shimano BT Spin tailspin and its lightweight and unique rear blade design just call you to fish it in so many different ways and situations, you simply can't ignore it once in the tackle box. You...

The Butterfly Monarch was designed to swim in a circular motion when being jerked on the retrieve, mimicking the erratic action a fleeing baitfish. On the fall it will initially slide horizontally...

Shimano Butterfly Flat-Fall Jigs are a totally new concept of Butterfly Jigging technique. Drop the jig down to the bottom, then crank it up 30 feet off the bottom and free spool. Or cast the...

Shimanos new Butterfly Wing-Fall is the perfect addition to an anglers arsenal of jigs for both conventional speed jigging and slow-pitch jigging. This dynamic jig has several falling actions wide...