G. Loomis

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific...

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish behavior is only part of the equation. Arriving equipped...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of...

Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to proprietary multi-taper...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX...

Salmon can be found in the ocean, in bays and in rivers. In the river, you'll find them holding in front of rocks, behind rocks, beside rocks, in depressions, above the riffle, below the riffle...