The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined...

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for lifelike flowing action. Built...

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton, insects, crayfish, and distressed prey...

Built with a compact invertebrate body hand-threaded with premium silicone skirting material, the Z-Man Fuzzy Bugz is a unique ned bait creature that accurately imitates zooplankton, insects, crayfish, and distressed prey. Designed to pair...

The Z-Man PrawnStarZ Loose Body Soft Bait offers inshore anglers a 3.5-inch prawn imitation with realistic detail, lifelike texture, and a subtle swimming action that gets bites in pressured or clear-water conditions. The body shape and molded...

With unparalleled action, lifelike features, and quivering appendages the Z-Man PrawnstarZ is built to imitate one of the most prolific inshore snacks for many predatory species around the Southeast and beyond. Its anatomically correct antennae, swimming...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It has a heavy-duty 5/0 hook, custom 2-part...

Precision-Engineered Performance: Meet the Fish-Field CA Series CNC Casting Reel Elevate your angling game with the Fish-Field CA Series, a lineup of casting reels designed for the serious angler who demands both durability and refined performance. The...

The redesigned Shimano Bhaltair Reel Bag is a perfect solution for anglers wanting to protect their favorite fishing reels while traveling to an exotic fishing destination or transporting them to the boat for a day of fishing. The Bhaltair Reel Bag is...

Unmatched Strength, Precision, and PerformanceThe Visser Reels PierMaster is designed for serious anglers who demand power, durability, and precision in extreme pier and surf fishing conditions. With an all-CNC machined aluminum frame, this reel offers...

Okuma STLHD Series Rods Purpose-Built for the Pacific Northwest. Engineered to Perform. The Okuma STLHD Series Rods are designed from the ground up for the unique demands of Salmon and Steelhead fishing in the Pacific Northwest. Built in...

Unmatched in Performance, Style, and FunctionalityThe Original Spinning Reel by Visser Reels is engineered for anglers who demand precision, durability, and superior performance. Designed with a waterproof modular one-cover body, this reel is vacuum...