The Luhr Jensen Money Roll Flasher delivers a hard-thumping rotation that kicks in quickly, even at speeds as low as 1 mph, making it ideal for slow-trolling applications targeting salmon and other large predators. Its quick-start action drives movement...

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able to resist. Whether you pair the Mooch Minnow with a jig head or a drop shot,...

Expanding the lineup of Eye Strike jigs with a small yet powerful design, the Z-Man Trout Eye X Jig Head is perfect for pairing with your favorite spinning rod and Z-Man Elaztech trailers to target highly pressured fish. Backed by a Mustad 2x...

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturgeon anglers. Constructed with blanks showcasing a high strength-to-weight ratio and rolled with a fusion of TC4...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined...

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for lifelike flowing action. Built...

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton, insects, crayfish, and distressed prey...

Built with a compact invertebrate body hand-threaded with premium silicone skirting material, the Z-Man Fuzzy Bugz is a unique ned bait creature that accurately imitates zooplankton, insects, crayfish, and distressed prey. Designed to pair...

The Z-Man PrawnStarZ Loose Body Soft Bait offers inshore anglers a 3.5-inch prawn imitation with realistic detail, lifelike texture, and a subtle swimming action that gets bites in pressured or clear-water conditions. The body shape and molded...

With unparalleled action, lifelike features, and quivering appendages the Z-Man PrawnstarZ is built to imitate one of the most prolific inshore snacks for many predatory species around the Southeast and beyond. Its anatomically correct antennae, swimming...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It has a heavy-duty 5/0 hook, custom 2-part...

Precision-Engineered Performance: Meet the Fish-Field CA Series CNC Casting Reel Elevate your angling game with the Fish-Field CA Series, a lineup of casting reels designed for the serious angler who demands both durability and refined performance. The...