Aero-Floats are meticulously crafted from high-density soft foam, hand-painted, and precision-crafted on a lathe to ensure ultra-sensitivity, perfect tracking, and high visibility. Each float comes with 2 micro bobber stops and beads. Available...

Perfect for finesse presentations and rigging thin profile soft jerkbaits and stick baits, the BKK Armor Point Permalock Weighted Hook features an innovative design that gives baits a natural and stealthy glide towards the strike zone. An...

Style, innovation, research, and passion come together in the birth of the New Zillion SV TW. With 40 years of research and experience in magnetic braking systems, we have now added a brand-new SV BOOSTER SYSTEM that gives you all the control you know...

The pinnacle of the Poison series, the Poison Ultima brings Shimano's JDM offering to the North American market and generously showcases Shimano's most advanced rod technologies. Shimano's flagship Spiral X Core technology blends lightness and increased...

The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed to mimic the appearance and movement of a sunfish with stunning detail. Crafted using LIVETARGET’s proprietary Injection Core Technology (ICT), this swimbait...

The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly lifelike shad imitation. Its clear, translucent exterior...

Designed for Texas-rigging shads, flukes, and creature-style soft baits, the BKK Armor Point Offset Worm WG Hooks leverage an enhanced z-bend at the eyelet for quick rigging, increased holding power, and less bait damage. Featuring BKK’s upgraded...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...

  The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering...

Built for Texas-rigging large creature-style baits, the BKK Armor Point Offset Worm WG HD Hooks accommodate virtually any soft plastic with a wide gap bend that offers plenty of room for a positive hookset. Featuring BKK’s upgraded Hyper...

The BKK MUTSU CIRCLE HEAVY-SS is a stronger version of the MUTSU CIRCLE MEDIUM developed for heavier offshore applications with both live baits and chunk baits. It features a super sharp offset point which together with the SS coating delivers faster...