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Yo-Zuri 3DB Poppers work best when fished with a horizontal resting position on the surface because they are designed with perfect shape and balance. These lures can be used with a pop and stop or walk the dog technique, both work well. Yo-Zuri 3DB...

The Celilo family of rods has become a staple in the Pacific Northwest for salmon and steelhead fisherman.  This year, Okuma has reintroduced this popular series of rods with an updated look and great components.  The Celilo "B" rods are...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: Fortified...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

The continual elevation of slow-pitch anglers demands a flagship Shimano jigging rod capable of conquering deep-water applications with perfection. Enter Ocea Jigger Infinity Motive, the culmination of Shimano's flagship rod technologies that elevate...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Hit the waters with the newest additions to the Celilo Specialty Series with Trout and Kokanee Salmon models. Features include a sensitive graphite composite blank for ultimate casting, titanium oxide guide inserts, and a durable stainless steel hooded...

The Mustad ADX Advantage Salmon Hook is designed for precision and durability when targeting salmon and steelhead. Featuring AlphaPoint 4.8 Technology, the hook’s slimmer, sharper point ensures better penetration with unmatched Opti-Angle...

Hit the waters with the newest additions to the Celilo Specialty Series with Trout and Kokanee Salmon models. Features include a sensitive graphite composite blank for ultimate casting, titanium oxide guide inserts, and a durable stainless steel hooded...