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This is the ultimate steelhead bead system. Elevated Tackle uses high quality, ultra clear plastic and transparent multi-dimensional pigments to create the most realistic beads/egg patterns on the...

Pautzke new Fire Balls look, smell, taste and fish like our world famous Balls O’ Fire salmon eggs. We even use our trade secret Balls O’ Fire formula to make them, but Fire Balls are not real...

Pautzke Crappie Fire Balls- Designed for long lining, single pole, bobber and cork, spider rigging and dock flipping. Crappie F

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the...

Brute strength meets refined style. Upgraded performance and styling merge with proven strength and enginerring. The heritage continues with the new C3, designed to meet the demands of the most...

The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering with that generations of anglers have come to...

The offshore fishing environment is no place for the weak of heart, or weak line. With many species pushing the 1,000-pound mark, strength and durability are paramount. Tuna Blue incorporates the...

A low refractive material with non-flash components makes Maxima Fluorocarbon totally invisible to fish in the water. A new polymer structure enhances the sensitivity of the line and gives Maxima

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST...

Features:  Portable Bank Fishing Rod Holder  Made with Heavy Duty Die-Cast Aluminum  Foldable compact design  No Sharp Edges  Easily adjust rod angle up or down as needed  Provides 360 degree...

Designed for Cutting Edge, Deep Drop Techniques for swordfish grouper, snapper, rock cod and other deep denizens. Two models to choose from, the Standard and the Winthrop. Utilizing the X-45 Bias...

Owner's most popular saltwater hooks, in selected sizes, are now available in ringed models. Super strong, welded rings in the eye of each hook reduces stress on the hook, making overall unit...