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The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerf

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high

Shimano engineered the flagship Terez BW series of offshore rods with guidance from tournament-winning captains to perform at the highest level. The comprehensive series comprises rods built to...

When we say that our Balls O’ Fire are our heritage, we’re not kidding. Our eggs are the product of hand-crafted attention to detail and insistence on the highest quality in the world. Just like...

This is the ultimate steelhead bead system. Elevated Tackle uses high quality, ultra clear plastic and transparent multi-dimensional pigments to create the most realistic beads/egg patterns on the...

Pautzke new Fire Balls look, smell, taste and fish like our world famous Balls O’ Fire salmon eggs. We even use our trade secret Balls O’ Fire formula to make them, but Fire Balls are not real...

Pautzke Crappie Fire Balls- Designed for long lining, single pole, bobber and cork, spider rigging and dock flipping. Crappie F

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the...

Brute strength meets refined style. Upgraded performance and styling merge with proven strength and enginerring. The heritage continues with the new C3, designed to meet the demands of the most...

The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering with that generations of anglers have come to...

The offshore fishing environment is no place for the weak of heart, or weak line. With many species pushing the 1,000-pound mark, strength and durability are paramount. Tuna Blue incorporates the...

A low refractive material with non-flash components makes Maxima Fluorocarbon totally invisible to fish in the water. A new polymer structure enhances the sensitivity of the line and gives Maxima