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The all-new Fathom II Lever Drag reels take a class-leading reel and raise the bar even more. New models, sizing, features, and optimized billfish models round out the assortment to give a model...

The G1000 Pro is a premium and durable handcrafted workhorse. Since 1974, the G1000 Pro Series has been a staple among the salmon and steelhead communities up and down the west coast. Today,...

Zakana - Derived from the word of Japanese slang "small baitfish." The Zakana Casting Jigs come in a wide variety of colors with their recognizable large black eyes. Built with VMC 9626 high quality

Plano's versatile ProLatch StowAways are the perfect way to store and organize your tackle. The transparent construction of this tackle box makes it simple to identify its contents, and you'll...

Features: 4 Bearing System (3CRBB + 1RB) Anodized aluminum spool Corrosion-proof composite frame Rugged brass gears, helical-cut for smooth, powerful winding Ultimate Tournament carbon drag (UTD)

The Hoochie Spinner Rigs are Shortbus' latest and greatest addition. They are designed to give the maximum action with spinner blades in any water condition. Hoochie Spinner Rigs are UV-enhanced...

The Mustad Demon Offset Circle Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. No wonder it is so popular among tournament fishermen. It features 3X strong wire...

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two...

In collaboration with the team at Addicted Fishing, Mustad brings their innovation in hook technology to the Pacific Northwest with the new Addicted Jig Head Series. This versatile jig head was...

When fish become finicky, finesse techniques reign supreme, which is why Mustad has developed the Grip-Pin Ned Jig Head to tempt light-feeding fish. Made for the wildly popular technique of...

In collaboration with the team at Mustad Fishing, Addicted Fishing brings Mustad's innovation in hook technology to the Pacific Northwest with the Addicted Jig Head Kit. Find the perfect jig head...

Okuma’s new Ceymar HD spinning reels are lightweight and feature-packed. These reels are constructed with a corrosion-resistant frame, side plate and rotor. From ultra-compact 1,000 size reels to...