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The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our SLC2 blank construction on...

Emcast Surf Rods are lightweight graphite blank construction, the Daiwa EMCAST Saltwater Surf Spinning Rod is a solid choice for success on your next fishing trip. Fishing all day in comfort, thanks to the high-density EVA handle and the ergonomic,...

Perfect size for trout and panfish! Introducing the Mustad Addicted Fixed Float System! Designed and created by Addicted Fishing after multiple years of testing and development, we've finally landed on the last fixed float you will ever need. Perfect...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. PENN’s RCB2 construction...

When we say that our Balls O’ Fire are our heritage, we’re not kidding. Our eggs are the product of hand-crafted attention to detail and insistence on the highest quality in the world. Just like ‘Dad Pautzke’ demanded. Balls...

Pautzke Crappie Fire Balls- Designed for long lining, single pole, bobber and cork, spider rigging and dock flipping. Crappie Fire Balls disperse a strong crappie and panfish attracting scent into the water triggering more bites with each cast. Our...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Super heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they are quick to "spring-back" after opening. Available in black chrome and stainless colors. SIZE - RATING QUANTITY PER...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...