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The continual elevation of slow-pitch anglers demands a flagship Shimano jigging rod capable of conquering deep-water applications with perfection. Enter Ocea Jigger Infinity Motive, the culmination of Shimano's flagship rod technologies that elevate...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water, making it ideal for jigging in deeper water or fishing in fast drift situations. The SHIMMERFALL's design...

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topwater lure featuring Shimano’s BOOST CONCEPT lure technologies for heightened performance when chasing...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

Designed and engineered to meet the demands of anglers, the new Borona Tackle Bag performs as good as it looks. A sleek black rip-stop fabric, reinforced stitching, heavy-duty TPU zippers combine to create the ideal transportation for fishing tackle. The...

Designed in collaboration with BASS Elite Series angler, Kyoya Fujita, the Jackall Counter Back Spoon took over three years to develop to ensure it contained all of Kyoya’s essential elements that pursue ‘Glide Back’ falling...

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturgeon anglers. Constructed with blanks showcasing a high strength-to-weight ratio and rolled with a fusion of TC4...

8FT Rods are considered oversized and require a $100 fee to ship. Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturgeon anglers. Constructed with blanks showcasing a...

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturgeon anglers. Constructed with blanks showcasing a high strength-to-weight ratio and rolled with a fusion of TC4...