Bass Fishing

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

From the inshore flats to even light offshore uses, the Penn Battle IV Spinning Reels continue the legacy of the Battle name, retuning with more durability and strength than ever before. Penn has incorporated their new Hydro Armor technology to take this...

Introducing the Okuma X-Series Spinning Reels – the pinnacle of performance and innovation for anglers of all levels. Crafted with precision engineering and cutting-edge technology, these reels are designed to elevate your fishing experience to new...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

Step up to the next level of attainable high-performance baitcasting with the SLX XT. This Shimano reel boasts a compact, strong HAGANE Body, durable brass gears and Shimano’s reliable SVS Infinity Brake System. Prop 65: WARNING - Cancer and...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup of spinning reels with technology passed down from Shimano flagship series. An MGL Rotor highlights the...

The Jackall Riser Bait 007R Topwater Lure is a 2 3/4 inch topwater lure. It imitates the movement of a baitfish at the surface attempting to avoid predators. The upward metal lip set at a precise angle allows the bait to jump to the surface...

Designed in collaboration with BASS Elite Series angler, Kyoya Fujita, the Jackall Counter Back Spoon took over three years to develop to ensure it contained all of Kyoya’s essential elements that pursue ‘Glide Back’ falling...

Built for experienced hands, G. Loomis designs tools for anglers demanding performance with purpose. For those who believe innovation is the only path to excellence. Steeped in experience gained from handcrafting rods in the United States for over four...