Bass Lures

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The Oscillator generates a moderate wobble...

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a next-level bladed jig built with highly evolved bass-catching...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement and longevity. Key specs include a split dorsal fin...

The Pin’s Minnow sinking lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a durable ABS Resin lip to get down over the structure and in the strike zone. Use this lure when fish are...

Yo-Zuri's 3DR-X Shad features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact (2-3/8", 1/4oz) suspending shad bait that dives down to and suspends at 5ft. It features black nickel...

The Yo-Zuri 3DR-X Vibe is a sinking lipless crank bait that features internationally patented 3D internal prism scale finishes that sends off light in all directions.  There are also glow and UV patterns incorporated in the eight available color...

A searching style crank bait that hunts along the bottom in 10-12ft. Yo-Zuri's 3DR-X Deep Diver features internationally patented 3D internal prism scale finishes that sends off light in all directions and internal painted crayfish patterns. It is a...

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a compact (3", 1/4oz) walking bait that even entry level anglers can fish. It features a single knock...

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action, most effective color patterns and...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a pause/jerk/pause technique. The “Flat...