Flash Sale

This bait cutter is essential for getting consistent rolls and higher bite ratios. There is no guesswork involved with the Cut Plug Guide, which has angles for hooking Chinook (King) and Coho (Silver) salmon. Simplicity and consistency are...

With names like Makaira, Alijos, Cavalla, and Tesoro, Okuma has been a major player in the offshore game for quite some time. This year, Okuma releases the new Tesoro Spinning Reels to complement the Big Game Saltwater arsenal. Okuma’s new...

Features: Safe retractable blades Sharp blades easily cut small braid and nylon fishing line. Simply slide line into “V” cavity and squeeze spring loaded handles. Connection ring attached Ergonomic easy-to-use design. Serrated...

Features: Materials: Stainless Steel Length: 3.5 inch Razor Sharp Great for tying purposes

Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, brush, docks, grass, and laydowns. Armed with premium...

Features: PMMA Plastic Round Beads  Lazer Flash Coating 5mm, 6mm & 8mm Transparent 50 per Pack Great for Lure Building

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched...