Flash Sale

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action, most effective color patterns and...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a pause/jerk/pause technique. The “Flat...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its back-and-forth swimming action, in...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends the action of a wakebait and topwater prop bait. Built...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a...

Ceymar A spinning reels offer superior performance, with a multi-disc, oiled felt drag system, Okuma's Flite shaft system for smoother casts, and a 7BB+1RB bearing system with precision machine cut brass pinion gear. I-shaped and T-shaped TPE handle...

Our continuing expansion to the Harrier jigging rod lineup, the HARRIER ‘SUPER LIGHT’ JIGGING RODS provide anglers with four spinning models for use with this highly-effective technique to target a wide assortment of saltwater fishing in...

Features: Lightweight corrosion resistant frame and sideplates Machined aluminum, gun smoke anodized spool Stainless steel reinforcing sideplate rings Multi-disc Carbonite drag system Ratcheting drag star for precise drag settings 2BB+1RB Stainless...

Convector levelwinds and line counters revolutionized the fishing tackle industry, offering a powerful gearing and drag system platform previously unattainable at the Convector's value-oriented price. Today, the Convector has grown to a position as a...

Looking for a premium baitfeeding reel that offers unbeatable performance? Look no further than the Okuma CDX Baitfeeder. This reel features a secondary micro-adjustable drag system that lets you control your bait with precision, and an On/Off lever...

The Rockaway Baitfeeder Reel is designed to complement our Rockaway Surf Rods. The Rockaway Baitfeeder (RBF) model features Okuma's On/Off Baitfeeding system. It also features a 5.3:1 gear ratio, 5BB+1RB, and 35 lbs max drag. All models...