Flash Sale

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price...

Ceymar A spinning reels offer superior performance, with a multi-disc, oiled felt drag system, Okuma's Flite shaft system for smoother casts, and a 7BB+1RB bearing system with precision machine cut...

Our continuing expansion to the Harrier jigging rod lineup, the HARRIER ‘SUPER LIGHT’ JIGGING RODS provide anglers with four spinning models for use with this highly-effective technique to target...

Features: Lightweight corrosion resistant frame and sideplates Machined aluminum, gun smoke anodized spool Stainless steel reinforcing sideplate rings Multi-disc Carbonite drag system Ratcheting d

Convector levelwinds and line counters revolutionized the fishing tackle industry, offering a powerful gearing and drag system platform previously unattainable at the Convector's value-oriented...

Looking for a premium baitfeeding reel that offers unbeatable performance? Look no further than the Okuma CDX Baitfeeder. This reel features a secondary micro-adjustable drag system that lets you...

The Rockaway Baitfeeder Reel is designed to complement our Rockaway Surf Rods. The Rockaway Baitfeeder (RBF) model features Okuma's On/Off Baitfeeding system. It also features a 5.3:1 gear ratio,...

The Truss is an all-inclusive multi-tool, with 17 tools built to the exacting needs of the professional user in a size-conscious design. This full size multi-tool aims to remove excess heft while...