Flash Sale

Dedicated dry fly anglers know the deal. Your job? Flawless presentation. The trout’s job? Avoiding introduction. Picky and particular, feeding trout aren’t often available to receive offerings sent in a straight-line path. Perfect,...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhanced castability with heavier lines and lures in any power fishing situation. Expanded line capacity...

The Rockaway Surf Reels are designed to complement our Rockaway Surf Rods. Features a long cast spool design and lightweight corrosion-resistant body, the Rockaway Spinning models are equipped with 4BB + 1RB stainless steel bearing, and a 5.3:1 gear...

Compact & accurate with large digital display, tare weight, lighted display sum total memory in a water resistant design. Has memory to track weight totals. Perfect size for convenient storage in a tackle box or boat. Choose from pound or kilogram...

Fish at controlled depths while using a standard baitcasting reel using this line counter. With this fishing line counter, you’ll be able to set your bait at the right depth every time, keeping you in the strike zone for improved success. The...

A “must-have” tool for any anglers arsenal. This handy tool strips line via enhanced stripper wheel, at 5 feet of line per second. High torque motor should last a lifetime. Powered by 4 AA batteries (not included), this handy tool also...

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

Proven design for fast and easy de-hooking. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: 3" Length perfect for baitfish and small species. Compact handle allows for quick and easy control. Coil wrist lanyard.

A sharpener that is simple to use. Ceramic wheels hold the knife at the correct angle to quickly restore a coarse edge, while fixed ceramic sticks put a fine razor sharp edge to the knife. Prop 65: WARNING - Cancer and Reproductive Harm - www...

Rapala’s® new Digital Line Counter is designed to attach to either a baitcast or spinning rod and is loaded with functionality. Very simple to use for casting, trolling and spooling line for consistency. Prop 65: WARNING - Cancer and...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit...