Flash Sale

Introducing the Okuma Inspira ISX Spinning Reel, a game-changing innovation in the spinning reel market. Its diecast aluminum Torsion Control Armor (TCA) technology provides up to 40% greater torsion and flex resistance with a double arm body design...

The new generation Okuma Hakai DT low-profile reel is developed with the latest technology and insights from top anglers across the globe. The main body uses Okuma's LITECAST magnesium alloy construction for ultimate strength and...

The Cedros “a” Jigging Rods are well worth your consideration. Designed with a unique flex-to-power distribution, the Cedros “a” jigging rods offer the right amount of sensitivity to feel a fish’s strike while providing...

The Cedros “a” Jigging Rods are well worth your consideration. Designed with a unique flex-to-power distribution, the Cedros “a” jigging rods offer the right amount of sensitivity to feel a fish’s strike while providing...

Introducing Okuma's X-Series Bass Rods – the ultimate fishing experience. Constructed with advanced materials and cutting-edge technology, these rods deliver unmatched performance and precision on the water. Crafted from a light, responsive...

The new Cavalla Boat Rods from Okuma are designed to be fished by every angler. Well built, attractive, and competitively priced, these rods are perfect for anglers of all levels. They feature a responsive and durable 24-ton carbon blank, as well as...

The new Cavalla Boat Rods from Okuma are designed to be fished by every angler. Well built, attractive, and competitively priced, these rods are perfect for anglers of all levels. They feature a responsive and durable 24-ton carbon blank, as well as...

You won’t find rounded smooth plastic or thin dainty blades on this tool. Large tool tabs and indications get you to the right tool the first time with a thumb, not a finger nail. All your cutting needs in a thin frame; scissors for finer cuts...

The re-designed Solterra SLX "b" reels deliver advanced performance with key components such as 2 thrust bearings that help you in reducing handle turning force by over 50%. These reels feature durable corrosion-resistant frame & side plates,...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of techniques. Built with an extended tail profile...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...