Flash Sale

The PCH Custom Trolling Rods are all designed with durable 24-ton carbon and E-Glass constructed rod blanks.  With the design help of several Southern California big game fishermen, these rods were designed for just that…Big Game.  The...

The new Okuma Hawaiian Custom Travel Rods are built for anglers who want premium performance in a compact, travel-ready design. Crafted with lightweight and responsive 24-ton low resin carbon blanks, these rods offer incredible sensitivity and...

The new Voyager Signature Freshwater and Inshore rods are designed with the fisherman on the go in mind. These rods are built specifically for freshwater and light inshore fishing and break down into four easy-to-transport pieces. The Voyager Signature...

Okuma has expanded its acclaimed Rockaway series to bring you the Rockaway Travel Surf Rods. These new rods are specifically designed to cater to all your travel fishing needs, ensuring that you have the right gear on hand to snag that next personal best...

The Okuma Catalina Boat Rod Series is made for saltwater anglers who need strength, reliability, and all-day performance offshore. Whether you're fly-lining live bait, dropping deep, or battling big game from the rail, these rods deliver the power,...

Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers irresistible scent and flavor that fish can’t...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...

Simple. Secure. Rust-resistant. The Danielson Crab Trap Bait Pin makes baiting your crab traps quick, easy, and reliable. Built from durable stainless steel wire, this bait pin resists corrosion in harsh saltwater environments and attaches securely to...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping you catch more fish. Crafted with an authentic...

Precision. Flash. Control. The Berkley® Bladed Rawler Jig redefines castable crawler presentations, combining high flash, slow-turn action, and unmatched angler control. Designed for both live and Gulp! crawlers, this innovative jig delivers a...

The PENN® Ally™ II Electric Boat Rod is built for anglers who demand power, reliability, and durability when tackling the toughest saltwater species. Engineered specifically for use with electric reels, this rod thrives in deep-drop and...

The PENN® Fathom™ Electric Reel is an innovative, first-of-its-kind reel built on the proven Fathom II Lever Drag platform. Designed to bring convenience and performance together, it features a fully integrated and replaceable lithium-ion...