Flash Sale

A new rod in the popular line of Harrier jigging rods, the HARRIER SLOW PITCH JIGGING ROD. Designed for the more subtle technique of "Slow Pitch" jigging where the jig is deployed much slower and more deliberately. It is a vertical jigging...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From big game to small stream trout, Maxima Ultragreen features outstanding abrasion resistance...

Yo-Zuri’s Hybrid Line is a 50/50 Co-polymer consisting of flourocarbon and nylon. Hybird’s extrusion process creates a true molecular blend of the two materials that is 100% waterproof with the abrasion resistance and sensitivity of...

Daiwa J-Fluoro Fluorocarbon Leader Clear with Parrallel Spooling band -  Manufactured in Japan by the world's most precise line extruders, Daiwa J-Fluoro Fluorocarbon Leader is made using the finest raw materials available. With its impeccable...

PowerPro Super Slick 8 V2 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that feels smooth as silk. Cast like a Bullet - Reduced line friction on the spool and through the rod guides allows...

Simply apply Fire Gel on your finger and rub onto your favorite lure for maximum success. Features: EASY APPLICATION PROFESSIONAL STRENGTH EXTRA STRONG SCENT DESIGNED FOR THE TOUGHEST FISHING CONDITIONS MANUFACTURED TO WORK ON FLIES, LURES, BAIT...

Built to provide peak performance for all inshore applications, the new Exsence strikes an aggressive balance of technology and intelligent design while embracing the perfect balance of a lightweight feel and durability in Shimano's lineup of...

The unforgiving nature of coastal environments are home to a plethora of trophy game fish. Whether you're casting topwater spooks into bluefish blitzes, live-lining mullet on a circle hook for tarpon or sinking crabs to the rock piles for bulldog...

Tackle anything that swims in freshwater or saltwater with the powerful, new Tranx. X-Ship & HEG technologies combine to provide massive cranking power with a smooth effortless retrieve, perfect for throwing big baits and catching big fish. Plus,...

  Because we’ve lived on and fished the West Coast all our lives, one of the most tried- and-true uses of Fire Brine has always been on herring. Ditto for sardines & anchovies, minnows, shad, smelt & alewives in the Great Lakes and...

15" Bent Aluminum Rod Extension Extreme * Machined from 3/8" Billet Aluminum  * Bent to an exacting 64 degree angle to maximize reach * Powder Coated Black or plain aluminum * Comes complete with base (Rod Holders not included)

The Baitrunner D Series reels gives you the confidence of a legendary drivetrain and auto-return Baitrunner feature as well as better castability, better line lay, less backlash, wind knots or tangles, less friction on the line, larger, more...