New

The Keitech Easy Shiner 8" is a premium soft plastic swimbait designed for targeting large predatory fish. Known for its realistic swimming action and durability, this bait is a favorite among...

Keitech Tungsten Super Round Jig Heads are some of the best lead-free jig heads on the market today. These jig heads have a compact size-to-weight ratio, sharp hooks, and dense material, making a...

Following in the footsteps of the great Blackline Surf rods, the Blackline XT offers light weight and durable performance for the budget-conscious angler. Featuring a lightweight graphite blank...

Featuring the full AirDrive system, the Sol MQ puts weight reduction, smoother performance, and power into the hands of both fresh and saltwater elite anglers. With a Zaion construction MQ body,...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE...

Aero-Floats are meticulously crafted from high-density soft foam, hand-painted, and precision-crafted on a lathe to ensure ultra-sensitivity, perfect tracking, and high visibility. Each float comes...

Perfect for finesse presentations and rigging thin profile soft jerkbaits and stick baits, the BKK Armor Point Permalock Weighted Hook features an innovative design that gives baits a natural and...

Style, innovation, research, and passion come together in the birth of the New Zillion SV TW. With 40 years of research and experience in magnetic braking systems, we have now added a brand-new SV...

The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed

The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly...

Designed for Texas-rigging shads, flukes, and creature-style soft baits, the BKK Armor Point Offset Worm WG Hooks leverage an enhanced z-bend at the eyelet for quick rigging, increased holding power,...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for...