New

The Keitech Easy Shiner 8" is a premium soft plastic swimbait designed for targeting large predatory fish. Known for its realistic swimming action and durability, this bait is a favorite among anglers for both freshwater and saltwater fishing...

The Ross RX fly rod is part of Ross Reels' premium lineup, designed for anglers who demand precision, versatility, and durability. Whether you're casting on serene trout streams, chasing bass on a local lake, or tackling saltwater species, the RX series...

Keitech Tungsten Super Round Jig Heads are some of the best lead-free jig heads on the market today. These jig heads have a compact size-to-weight ratio, sharp hooks, and dense material, making a potent jig terrific for any occasion. Each jig head...

Following in the footsteps of the great Blackline Surf rods, the Blackline XT offers light weight and durable performance for the budget-conscious angler. Featuring a lightweight graphite blank wrapped using Daiwa’s exclusive X45 bias construction...

Featuring the full AirDrive system, the Sol MQ puts weight reduction, smoother performance, and power into the hands of both fresh and saltwater elite anglers. With a Zaion construction MQ body, weight is reduced while rigidly supporting the Tough...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE BAIL like our version on the...

Aero-Floats are meticulously crafted from high-density soft foam, hand-painted, and precision-crafted on a lathe to ensure ultra-sensitivity, perfect tracking, and high visibility. Each float comes with 2 micro bobber stops and beads. Available...

Perfect for finesse presentations and rigging thin profile soft jerkbaits and stick baits, the BKK Armor Point Permalock Weighted Hook features an innovative design that gives baits a natural and stealthy glide towards the strike zone. An...

Style, innovation, research, and passion come together in the birth of the New Zillion SV TW. With 40 years of research and experience in magnetic braking systems, we have now added a brand-new SV BOOSTER SYSTEM that gives you all the control you know...

The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed to mimic the appearance and movement of a sunfish with stunning detail. Crafted using LIVETARGET’s proprietary Injection Core Technology (ICT), this swimbait...

The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly lifelike shad imitation. Its clear, translucent exterior...

Designed for Texas-rigging shads, flukes, and creature-style soft baits, the BKK Armor Point Offset Worm WG Hooks leverage an enhanced z-bend at the eyelet for quick rigging, increased holding power, and less bait damage. Featuring BKK’s upgraded...