Hard Plastic Lures

The Yo-Zuri Pro Series Shad (SF) 60mm 2-3/8" is built for serious anglers who demand performance and reliability. Featuring Yo-Zuri’s durable triple-coated hologram and matte finishes, paired with premium black nickel hooks, this crankbait delivers...

The Yo-Zuri Hydro Monster Shot (S) is a compact, heavy-weight lure designed for long-distance casting and unmatched versatility. Measuring 65mm and built with a slim, aerodynamic body, it cuts through wind with ease, making it a go-to option for surf,...

Mimicking the fleeing action of a wounded baitfish while delivering massive amounts of scent to a target depth puts this lure on a level that can’t be matched.. The oversized bait chamber is easy to clean and built to pack more of your favorite...

When salmon and steelhead shy away from larger presentations, Brad’s Super Bait Skinny Mini delivers a smaller profile with the same big-water results. This compact, scent-dispersing lure pairs with trolling rigs and features an innovative...

The Yo-Zuri Snap Beans (S) 25mm 1" are the perfect bait for both novice and experienced anglers alike. Designed for exceptional performance, these small but mighty lures deliver an enticing action that attracts a wide range of fish species...

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds – as slow as 5kn...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The Rapala Sarda 18 is built to provoke the meanest saltwater predators—and dares them to strike. Its aggressive, bite-triggering action is engineered to draw reaction bites from the largest pelagic monsters, making it a deadly addition to any...