Lures

The Easy Shiner is a shad shaped swimbait with legendary Keitech swimming motion. The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! These versatile swim baits come in seven sizes to match any fishing conditions...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...

Vip Outdoors #3.5 Cascade Spinners Hex come with 2 spinners in a pack. Premium Paint and Hooks. Made in the States

The Keitech 4.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

The New Keitech 4.3-Inch Fat Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most...

The FISH-FIELD Pacific Chovy Body closely resembles a live Pacific anchovy allowing you to catch the hatch perfectly. Specially designed for use with FISH-FIELD Pacific Chovy Heads. With a textured body surface, realistic fins and multiple color...

Small - 20pc/Pack - Fits 3" Hoochies,  Dimensions: Dia 8mm x 12.5mm tall. Line Channel Inside Diameter: 2mm Medium - 15pc/Pack - Fits 5" Hoochies. This is the size which Cody Herman from Dayone Outdoors uses for protecting the rod guide purpose...

The 4-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing condition. Keitech's original two-tone color injection...

Fish-Field Curly Tail Grubs  4" & 6" in bulk Pearl White & Motor Oil Fit 3oz and smaller jig heads Great for bottom fish species like seabass, lingcod, and more

Enhance your fishing experience with Fish-Field Bullet Jig Heads, designed for anglers who demand performance and precision. Crafted from high-quality, durable materials, these jig heads feature a streamlined bullet shape that excels in cutting...

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...