Rapala’s® new Digital Line Counter is designed to attach to either a baitcast or spinning rod and is loaded with functionality. Very simple to use for casting, trolling and spooling line for consistency. Prop 65: WARNING - Cancer and...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit...

Value-packed with power and performance, the Ambassadeur® S Line-Counter round reel gets the job done day after day. Featuring 2 stainless steel ball bearings for smooth operation, 11 pounds of drag pressure, and a lighted digital line-counter,...

Measuring only 5" long, the Rapala Compact Line Remover is convenient to have close at hand and for easy stowing. The high torque motor removes 6' of line persecond and the dual-direction design allows for left or right handed operation. Requires 2AA...

Traditional scissors just don't cut it when you are using superlines. These excel at cutting and trimming micro super lines, as well as all other traditional fishing lines. Super lines are tough on a pair of scissors, dulling the blades in record time...

Must-have tool collection. A cherished gift by any angler. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: Super Line Scissors Serrated cutting edge designed to grip and hold tough 8-1/2" Fisherman's...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Prop 65: WARNING - Cancer and Reproductive...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

An original Les Davis design, the Herring Dodger has accounted for thousands upon thousands of quality fishing adventures. Featuring a hard side-to-side wobble, the Herring Dodger attracts fish with flash and vibration while imparting a darting action...

Teaser head creates the perfect roll action for your live bait. Works especially well with anchovy rigging. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: Use with Anchovy, Red & Green Label Herring, or...