Shimano's state-of-the-art HAGANE Gear technology lies at the heart of the redesigned Sedona FJ spinning reel. Incorporating HAGANE cold-forging technology into the Sedona FJ gives it a step up from other reels in its class and provides long-lasting...

Feature-packed for added durability and performance to pursue target species in the surf, the all-new Shimano SpeedMaster Surf XTD 14000 debuts many technologies passed down from premium surf reels. An ultra-rigid CI4+ Body reduces flex and provides a...

For tough jobs, it's often easier to head back to the toolbox for a proper set of pliers—until now. The Dual-Force isn't your average multi-tool, boasting layered construction to provide 2x the jaw strength and 2x the force to manhandle any task...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of techniques. Built with an extended tail profile...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...

Truly a multipurpose workhorse, the Jackall Chunk Craw provides versatility and action that leaves all other craw-style soft plastics in the dust. Built with two big fluttering claws, the Jackall Chunk Craw performs well with traditional...

The Jackall DoooN Spinnerbait delivers top shelf performance that all Jackall baits are known for. Ideal for covering water quickly to find actively feeding fish, the Jackall DoooN Spinnerbait features a highly detailed head design with unique side...

Emulating the action of hand-carved wooden baits, the new Jackall MC 60 SR is sure to entice bites while covering the target-rich upper portion of the water column. With a fast wobble and rolling action that dives to depths of 2 to 4 feet, engineers...

The Jackall I-Prop 75S was created to fish multiple depths, from below the surface to targeting bass in the mid-column depths. The horizontal position of the lure gives it a realistic appearance, while the perfectly placed props keep the lure stable...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...

A new versatile soft swim bait, the Jackall Rhythm Wave will trigger the right bite. Extremely versatile and impressively durable, it features a keel-shaped body and shad-like tail, when retrieved it kicks in "Rhythm". With a nice wobbling action, the...