The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

Designed for serious surf casters, the Ultegra XTD Surf reels provide consistent long-casting performance and Super Slow Oscillation (14000) / Slow Oscillation (5500) for precision line lay. Plus, these reels feature Shimano X-Ship for improved gear...

Born for finesse game applications, the Aldebaran BFS combines a lightweight Magnesium frame and specialized braking system to tackle any technique within the Bait Finesse System (BFS) realm. The Aldebaran BFS incorporates Shimano's Finesse Tune Brake...

Experience the Daiwa Steez SV, a revolution in baitcasting reels. Its new compact body design combines comfort and durability, ensuring that you can fish all day without fatigue. The HYPERDRIVE DESIGN maximizes power and efficiency, facilitating longer...

The second generation PENN® Fathom® II star drag reel is built with a rigid metal frame and sideplates, now with added features to make it more angler friendly than ever. Featuring our fast gear access sideplate, any angler can service their...

Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for kokanee, trout, steelhead, salmon and...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance of lightweight construction and unparalleled...

The 3-pack is an extreme value; it includes one reel and two spare spools in a nylon carrying case all for around the price of one reel and one spool. This product offers beneficial interchangeability at ease for the multi-faceted angler. ** Liquid S...

Stay Liquid. It can feel like you're fighting the current or drowning in choices when picking your rod and reel combo; go with the flow instead. Take your pick between a 5 or 8 weight Liquid rod, paired with our ultra-reliable Liquid S reel in...

The Procyon MQ LT features a one-piece monocoque Zaion V body that allows less body and frame flex providing better support on the gears and bearings and allows increased torque and power while providing longer life to the gears. Anglers will find...

Mentor, expert or master of a certain knowledge. In your pursuit of fly fishing enlightenment, look to the Guru for guidance on the journey. This medium-fast action rod will surprise pros and novice anglers alike. With a forgiving feel, Guru...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers for easy weedless rigging and a unique quick clip...