Yo-Zuri

The Pro Shad (SF) 75mm is a compact, versatile shad-style bait designed to trigger reaction strikes in both clear and stained water. Measuring 3 inches (75mm), this finesse-sized lure is ideal for...

The Yo-Zuri Pro Series Shad (SF) 60mm 2-3/8" is built for serious anglers who demand performance and reliability. Featuring Yo-Zuri’s durable triple-coated hologram and matte finishes, paired...

The Yo-Zuri Hydro Monster Shot (S) is a compact, heavy-weight lure designed for long-distance casting and unmatched versatility. Measuring 65mm and built with a slim, aerodynamic body, it cuts...

The Yo-Zuri Snap Beans (S) 25mm 1" are the perfect bait for both novice and experienced anglers alike. Designed for exceptional performance, these small but mighty lures deliver an enticing...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long...

The new Yo-Zuri 3DB Pencil Popper 110 is a sleek topwater walking bait. It has three black nickel treble hooks with a mylar tail on rear treble. An extremely easy bait to walk, it can turn 180...

The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes...

The Yo-Zuri Floating Magnum Minnow Jr. 105mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight...

The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer...