Species

Elevate confidence on the water with the all-new Calcutta Conquest MD 300 & 400 lineup of reels. Shimano engineered these technology-packed offerings for large swimbait anglers looking for power and dependability when targeting trophy-caliber fish...

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of spinning reels. Showcasing reel technologies passed down from Shimano's flagship spinning reels, the redesigned...

The new E-Plugs are the latest Hi-Tech lure by Pro-Troll. The scent and unique swimming action are deadly for salmon. Features: Easy bait or scent loading and cleaning with the trap door Has a unique patented design Tapered front end provides powerful...

Dedicated dry fly anglers know the deal. Your job? Flawless presentation. The trout’s job? Avoiding introduction. Picky and particular, feeding trout aren’t often available to receive offerings sent in a straight-line path. Perfect,...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhanced castability with heavier lines and lures in any power fishing situation. Expanded line capacity...

The Rockaway Surf Reels are designed to complement our Rockaway Surf Rods. Features a long cast spool design and lightweight corrosion-resistant body, the Rockaway Spinning models are equipped with 4BB + 1RB stainless steel bearing, and a 5.3:1 gear...

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit...

Value-packed with power and performance, the Ambassadeur® S Line-Counter round reel gets the job done day after day. Featuring 2 stainless steel ball bearings for smooth operation, 11 pounds of drag pressure, and a lighted digital line-counter,...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Prop 65: WARNING - Cancer and Reproductive...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as...