Species

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

The PENN® Ally II Boat Rod has the power and durability you need for offshore saltwater fishing. PENN uses a combination of Seaguide® Stainless Steel guides with zirconium inserts and PacBay®...

The continual elevation of slow-pitch anglers demands a flagship Shimano jigging rod capable of conquering deep-water applications with perfection. Enter Ocea Jigger Infinity Motive, the culmination...

The PENN® Spinfisher® VII Spinning features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the...

The PENN Fathom™ low profile baitcast reels offer all the features you need to tackle the toughest saltwater fish. The Full Metal Body and Right Side plate, matched with a brass main gear and bearing...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to...

For many inshore & light tackle anglers across the  USA, the Certate has been the gold-standard of compact but strong spinning reel design. Now in 2024, Certate SW continues that tradition, evolving...

Hit the waters with the newest additions to the Celilo Specialty Series with Trout and Kokanee Salmon models. Features include a sensitive graphite composite blank for ultimate casting, titanium...

The Mustad ADX Advantage Salmon Hook is designed for precision and durability when targeting salmon and steelhead. Featuring AlphaPoint 4.8 Technology, the hook’s slimmer, sharper point ensures...

Hit the waters with the newest additions to the Celilo Specialty Series with Trout and Kokanee Salmon models. Features include a sensitive graphite composite blank for ultimate casting, titanium...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to...

Hit your favorite local Crappie spot with the new Celilo "b" series crappie rods designed specifically for crappie fishing.  With 6 total models with actions and lengths designed for what you love...