Species

Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional...

Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action that big bass can’t resist. Designed to...

Whether you’re fishing thick mats, pads, or open water, the LIVETARGET® Hollow Body Frog combines ultra-realistic presentation with serious hardware built to hold big bass. Designed with anatomically accurate detail, realistic color patterns,...

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve or fish it under a popping cork, the combination of a...

When targeting kingfish, every second matters. This rig is built for speed, precision, and punishment. Developed in collaboration with BlacktipH, it’s engineered to handle blistering runs and razor-sharp teeth from king mackerel and other...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a stable, head-down descent with deadly flutter, a...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...

Slow fall jigging techniques are central to Mustad’s salty DNA. The Ruthless Slow Flash Jigging Assist Rig entices strikes thanks to the red tinsel flash and solid epoxy wrapping. For ultimate freedom of movement, the assist thread has been...

Emitting loud splashing acoustics and a consistent pop with every twitch of the rod, the LIVETARGET Hollow Body Series Popping Frog utilizes a magnified cupped face to create a unique popping action and splash. Built with a streamlined and...

Built for anglers targeting apex predators, the BlacktipH Shark Rig delivers uncompromising strength and reliability under extreme pressure. Designed for both beach and boat fishing, it’s engineered to handle violent runs and crushing bites from...

Built for serious bottom fishing in 30 to 300 feet, the BlacktipH Bottom Rig is designed to stay locked in from drop to hookup. Whether you’re targeting snapper, grouper, triggerfish, or other reef-dwelling predators, this rig delivers the strength...