Species

Introducing the Bates Hundo—roughly twenty percent smaller, one hundo ? percent Bates with the same quality and craftsmanship you’ve come to expect.  The Hundo features a gunmetal grey anodized...

Choose from 1 of the 3 proven egg cure blends: Millennial Bait Co Egg Cure Blend Beau Mac's Pro Glow Egg Cure Blend Keith Archers Ultimate Egg Cure Blend 16oz per jar Bait is packed with cold packs...

Elevate your custom rigs and protect your knots with FishField Hard Plastic Beads. Whether you are building custom spinners, setting up a Carolina rig for bass, or tying the perfect drift rig for...

Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action...

Whether you’re fishing thick mats, pads, or open water, the LIVETARGET® Hollow Body Frog combines ultra-realistic presentation with serious hardware built to hold big bass. Designed with anatomically...

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve...

When targeting kingfish, every second matters. This rig is built for speed, precision, and punishment. Developed in collaboration with BlacktipH, it’s engineered to handle blistering runs and...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies...

Slow fall jigging techniques are central to Mustad’s salty DNA. The Ruthless Slow Flash Jigging Assist Rig entices strikes thanks to the red tinsel flash and solid epoxy wrapping. For ultimate...

Emitting loud splashing acoustics and a consistent pop with every twitch of the rod, the LIVETARGET Hollow Body Series Popping Frog utilizes a magnified cupped face to create a unique popping action...