Rapala

  The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite inducing action that monsters cant...

These knives feature a super-sharp, super-tough ceramic blade. 2X sharper and 15X edge retainment compared to steel. That all translates to, you never need to sharpen them. Lightweight, non-porous...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each...

Easily and conveniently keep track or your daily catch with this easy to use tool. You can use it to get totals for the day, your whole trip or the whole group. 4 figure register with automatic...

Compact & accurate with large digital display, tare weight, lighted display sum total memory in a water resistant design. Has memory to track weight totals. Perfect size for convenient storage...

Fish at controlled depths while using a standard baitcasting reel using this line counter. With this fishing line counter, you’ll be able to set your bait at the right depth every time,...

A “must-have” tool for any anglers arsenal. This handy tool strips line via enhanced stripper wheel, at 5 feet of line per second. High torque motor should last a lifetime. Powered by 4...

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging,...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The...

Proven design for fast and easy de-hooking. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: 3" Length perfect for baitfish and small species. Compact handle...

A sharpener that is simple to use. Ceramic wheels hold the knife at the correct angle to quickly restore a coarse edge, while fixed ceramic sticks put a fine razor sharp edge to the knife. Prop 65:...

Rapala’s® new Digital Line Counter is designed to attach to either a baitcast or spinning rod and is loaded with functionality. Very simple to use for casting, trolling and spooling line...