Luhr Jensen

This ingenious surface planer incorporates a buoyant body, adjustable trip mechanism and movable rudder to allow trolling anglers to present baits far to the side of the boat and shore-bound...

Diving with a steep angle of descent to reach fish quickly and with complete control, Deep Six and Double Deep Six divers are beloved by West Coast salmon anglers. The key to the diver's success...

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish...