Okuma is proud to announce the release of the Tesoro Jigging Rods. Designed with advanced materials and technologies, these rods are tailored for slow pitch and speed jig bottom fishing, providing saltwater anglers with unmatched performance and...

Okuma is proud to announce the release of the Tesoro Jigging Rods. Designed with advanced materials and technologies, these rods are tailored for slow pitch and speed jig bottom fishing, providing saltwater anglers with unmatched performance and...

The Mag Series Mag Popper is a top water popper lure. This lure comes in two sizes: 5 ¼”, 1 ¾ oz and 6-1/4”, 2-3/4oz. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go...

The Crystal 3D Minnow Deep Diver’s patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait (recommended speed at 3-8 knots*)...

The Pin’s Minnow sinking lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a durable ABS Resin lip to get down over the structure and in the strike zone. Use this lure when fish are...

Yo-Zuri's 3DR-X Shad features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact (2-3/8", 1/4oz) suspending shad bait that dives down to and suspends at 5ft. It features black nickel...

The Yo-Zuri 3DR-X Vibe is a sinking lipless crank bait that features internationally patented 3D internal prism scale finishes that sends off light in all directions.  There are also glow and UV patterns incorporated in the eight available color...

A searching style crank bait that hunts along the bottom in 10-12ft. Yo-Zuri's 3DR-X Deep Diver features internationally patented 3D internal prism scale finishes that sends off light in all directions and internal painted crayfish patterns. It is a...

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a compact (3", 1/4oz) walking bait that even entry level anglers can fish. It features a single knock...

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action, most effective color patterns and...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a pause/jerk/pause technique. The “Flat...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its back-and-forth swimming action, in...