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Born from the C3 round reel platform, the Ambassadeur Catfish Special fishing reel offers anglers a unique package backed with proven components designed specifically for catfish fishing. Performance starts with 3 stainless steel ball bearings + 1...

Built on the renowned Ambassadeur round reel platform, the New Abu Garcia C3 Striper Special Round Baitcasting Reel offers offers a targeted feature set for striper fishing, backed by proven components. This is about performance in the face of big,...

The Jackall PikuPiku 78 are a new concept in topwater fishing. Featuring a unique curved body, they draw bass with a light twitch of the rod creating ripples on the surface. Give the lure a few light twitches and they will move left or right. Twitch...

Constructed from an alloy that is 10% Harder on the Rockwell C Scale than a traditional carbon steel tool, these Cam Pliers are 8-inches in length. They utilize a unique cam design that applies 80% more leverage to the gripping and cutting Power. The...

The all-new Fathom II Lever Drag reels take a class-leading reel and raise the bar even more. New models, sizing, features, and optimized billfish models round out the assortment to give a model for every application. Integrating the palm side plate...

Zakana - Derived from the word of Japanese slang "small baitfish." The Zakana Casting Jigs come in a wide variety of colors with their recognizable large black eyes. Built with VMC 9626 high quality hooks and wire, these designs make Zakana...

The Hoochie Spinner Rigs are Shortbus' latest and greatest addition. They are designed to give the maximum action with spinner blades in any water condition. Hoochie Spinner Rigs are UV-enhanced. This version comes in a Dual Pack. Features: 40LB Test...

The new Tern2 has the same solid features as its predecessor with new improvements taking it to another level of Star Drag reel. The Tern2 has the Twin Star Drag technology that is the first of its type in a star drag reel. The dual surface drag is...

The Mustad Demon Offset Circle Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. No wonder it is so popular among tournament fishermen. It features 3X strong wire and making it perfect to target giants. The distinct...

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two contrasting colors on each side create a blinking flash...

In collaboration with the team at Addicted Fishing, Mustad brings their innovation in hook technology to the Pacific Northwest with the new Addicted Jig Head Series. This versatile jig head was designed for species such as Trout, Salmon, Steelhead,...

When fish become finicky, finesse techniques reign supreme, which is why Mustad has developed the Grip-Pin Ned Jig Head to tempt light-feeding fish. Made for the wildly popular technique of ned-rigging, the Mustad Grip-Pin Ned Jig Head features a...