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Taking design cues from the Revo® lineups, the Pro Max™ spinning reel boasts the same exceptionally smooth package as it’s low profile counterpart with a lightweight graphite frame and seven bearing system. The Pro Max also features our...

The Mustad 4" Folding Mini Tool combines compact design with versatile functionality to meet all your fishing needs. Crafted from durable 420 stainless steel, this high-quality tool offers exceptional corrosion resistance and strength, ensuring longevity...

Built for more-powerful performance, smooth and simple operation, and uncompromising durability, SEVIIN expands its performance-focused GS Series with six all-new 150-size GS casting models – each combining premium components and innovative designs...

The GX Series is more than just a pretty face. Sure, it's sleek style is going to standout on your boat deck, but SEVIIN'S built-from-scratch, angler-centric design gives you a reel built to go toe-to-toe with whatever species you target. At SEVIIN, we...

Mustad Heavy Duty Scissors (5.5" & 8")Tackle tough cutting tasks with the Mustad Heavy Duty Scissors, available in two versatile sizes: 5.5" and 8". Designed for durability and precision, these premium scissors are built to handle a variety of...

From redfish to tarpon, the GSW Saltwater Series has a size that's right for the job at hand. IPX5 sealing keeps saltwater away from internal components so you spend time fighting fish without worrying about the guts in your reel. With critical bearings...

Whether you’re a seasoned angler or a casual hobbyist, Mustad’s range of high-performance scissors are designed to handle all your fishing needs with precision and ease. Available in 5", 6.5", and 7" sizes, these scissors are packed with...

Overview Built using LIVETARGET’s multi-injection process, the LIVETARGET ICT Unrigged Soft Plastic Craw is molded to produce a three-dimensional effect with its clear exterior and multi-color interior. Designed to naturally refract...

The Straight Tail Worm, distinguished by its slender head and tapered body that narrows before expanding into a bulbous tail, offers exceptional action and stands as the stiffest among LIVETARGET’s new worm profiles. Available in three...

The LIVETARGET ICT Stick Worm delivers finesse and precision for NED rigging, bringing buoyancy and life like action that genuinely set it apart. The worm features a salt-reduced core that slows the sink rate, allowing the worm to descend at a pace that...

Gamakatsu teamed up with crappie legend Wally Marshall and his “Mr. Crappie” brand, the leading name in the crappie world, to design the Gamakatsu Mr. Crappie Premium Sticker hooks. The Sticker is a traditional Aberdeen-style hook that...

Gamakatsu teamed up with crappie legend Wally Marshall and his “Mr. Crappie” brand, the leading name in the crappie world, to design the Gamakatsu Mr. Crappie Premium Sticker hooks. The Sticker is a traditional Aberdeen-style hook that...