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A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of todays avid bass angler. Our American-made blanks are rolled...

A new rod in the popular line of Harrier jigging rods, the HARRIER SLOW PITCH JIGGING ROD. Designed for the more subtle technique of "Slow Pitch" jigging where the jig is deployed much slower and more deliberately. It is a vertical jigging...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From big game to small stream trout, Maxima Ultragreen features outstanding abrasion resistance...

Yo-Zuri’s Hybrid Line is a 50/50 Co-polymer consisting of flourocarbon and nylon. Hybird’s extrusion process creates a true molecular blend of the two materials that is 100% waterproof with the abrasion resistance and sensitivity of...

Daiwa J-Fluoro Fluorocarbon Leader Clear with Parrallel Spooling band -  Manufactured in Japan by the world's most precise line extruders, Daiwa J-Fluoro Fluorocarbon Leader is made using the finest raw materials available. With its impeccable...

PowerPro Super Slick 8 V2 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that feels smooth as silk. Cast like a Bullet - Reduced line friction on the spool and through the rod guides allows...

Features: Precision machined 6061 T-6 marine grade aluminum and stainless steel components. Anodized for superior corrosion resistance and beautiful finish. Patented M.C. Cast Control System. Re-designed, True one piece frame for the ultimate in...

Simply apply Fire Gel on your finger and rub onto your favorite lure for maximum success. Features: EASY APPLICATION PROFESSIONAL STRENGTH EXTRA STRONG SCENT DESIGNED FOR THE TOUGHEST FISHING CONDITIONS MANUFACTURED TO WORK ON FLIES, LURES, BAIT...

Built to provide peak performance for all inshore applications, the new Exsence strikes an aggressive balance of technology and intelligent design while embracing the perfect balance of a lightweight feel and durability in Shimano's lineup of...

The ultimate goal for the new IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, technique-specific rods. Blank tapers have been refined. Componentry is designed to achieve maximum...

The unforgiving nature of coastal environments are home to a plethora of trophy game fish. Whether you're casting topwater spooks into bluefish blitzes, live-lining mullet on a circle hook for tarpon or sinking crabs to the rock piles for bulldog...

Tackle anything that swims in freshwater or saltwater with the powerful, new Tranx. X-Ship & HEG technologies combine to provide massive cranking power with a smooth effortless retrieve, perfect for throwing big baits and catching big fish. Plus,...