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The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp's silicone skirt animates the lure's appearance by mimicking the...

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The Oscillator generates a moderate wobble...

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Representing years of development the AERIOS series spinning reels vault 13 Fishing into an elite class of manufacturers. You will instantly be impressed with our CNC Ultimate Cut gearing paired with our super-smooth Glide Oscillation system. This...

Valiant is where Lightweight and Power meet to create the ultimate reel. The Valiant was designed as one of the lightest yet strongest reels on the market with an incredibly smooth TwinDrag. It is tested tried and true to the Small Reel Big Fish...

Lightweight with plenty of stopping power the Valiant single speed gets results from Sturgeon to schoolie Yellowfin tuna or home guard Yellows they all end up the same way, caught. The Valiant is the first of an entire new generation of reels designed...

Fish-Field Centerpin Reels Color Options: Gunsmoke & Black Diameter: 4 3/4″ Weight:  9.6oz Large Arbor CNC Machined, Cold Forged 6061 Aluminum Frame and Spool With Tiny Force Braking System Exclusive High Tolerance Stainless Steel...

Features: CNC Machined, Cold Forges 6061 Alunimum Frame and Spool Anodic Oxidation Surface, Stainless Steel Compnents, Anti-Salt and Low Temperature Resistance One Way Clutch Bearing Sealed Dis Drag Unit, Waterproof Left or Right Hand Retrieve...

Due to shipping carrier surcharges 8FT rods require a $100 fee to ship. The PROTEUS WN RODS combine well-designed, practical component features with state of the art blank construction. The 7 conventional and 2 spinning rod designs are line class...

Due to shipping carrier surcharges 8FT rods require a $100 fee to ship. Daiwa is pleased to announce a partnership with Winn Corporation in creating a new beautifully appointed series of saltwater rods, the Proteus Winn Boat Rods. The Daiwa exclusive...

Salmon can be found in the ocean, in bays and in rivers. In the river, you'll find them holding in front of rocks, behind rocks, beside rocks, in depressions, above the riffle, below the riffle and, on occasion, in the riffle. They hug the bottom and...