Steelhead Fishing

Built for more-powerful performance, smooth and simple operation, and uncompromising durability, SEVIIN expands its performance-focused GS Series with six all-new 150-size GS casting models – each combining premium components and innovative designs...

The GX Series is more than just a pretty face. Sure, it's sleek style is going to standout on your boat deck, but SEVIIN'S built-from-scratch, angler-centric design gives you a reel built to go toe-to-toe with whatever species you target. At SEVIIN, we...

From redfish to tarpon, the GSW Saltwater Series has a size that's right for the job at hand. IPX5 sealing keeps saltwater away from internal components so you spend time fighting fish without worrying about the guts in your reel. With critical bearings...

The Straight Tail Worm, distinguished by its slender head and tapered body that narrows before expanding into a bulbous tail, offers exceptional action and stands as the stiffest among LIVETARGET’s new worm profiles. Available in three...

The LIVETARGET ICT Stick Worm delivers finesse and precision for NED rigging, bringing buoyancy and life like action that genuinely set it apart. The worm features a salt-reduced core that slows the sink rate, allowing the worm to descend at a pace that...

The Brad's Wee Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Wee Wigglers feature a wide range of quality...

The Brad's Lil Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Lil Wigglers feature a wide range of quality...

Crafted with a diecast aluminum frame, the all-new X-Series Baitcast Reel ensures maximum rigidity and performance on the water. Its C-40X carbon injected side plates not only reduce weight but also enhance the reel's overall strength, resulting in a...

The Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design...

Yo-Zuri Topknot Fluorocarbon Leader material is the newest product from Yo-Zuri. The TopKnot Leader—In a Disapearing Pink color—is Abrasion Resistant and Super Durable which maintains its clarity even after extended use. This allows the...

The LiveTarget ICT Finesse Worm stands out with its thicker body, gradually tapering from head to tail like a baseball bat. This design adds subtle bulk to the traditional finesse profile. Through strategic manipulation of hook placement and weight...

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and rotor, an aluminum braid-ready spool, and an aluminum handle with a soft touch handle knob. Smooth and...