Bass Fishing

Super Gel has gotten more effective with the addition of UV enhancement. It's like attaching a lit light bulb to your lure or bait. The visibility brings fish in to investigate, and the scent gets them to feed. There is no other product on the market...

Gamakatsu has taken the ever-popular baitholder hook to new levels! Incredibly sharp and strong Gamakatsu’s Baitholder Hook is used for a variety of fish and comes in either a bronze finish or a corrosion resistant NS Black finish for use in...

Gamakatsu's Finesse Wide Gap Hooks are the perfect hooks for wacky rigging for bass. They're also a great hooks for free drifting for salmon and steelhead with small baits. This version comes in a Packet Pack.

The Keitech 3.8-Inch Fat Swing Impact has taken the Paddle tail swimbait to the next level. The Keitech original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

Engineering of the new Crossfire was guided by the LT Concept of lighter, tougher reel designs utilizing state of the art composites. The new LT cuts as much as 20 percent of the reel weight from the old Crossfire design. A fact not lost on...

Keitech gets "Froggy" with the New Noisy Flapper™. The "Noisy Flapper™" buzzing frog has tremendous kicking action even at slow retrieve speeds. Our Patented leg design is the Key to this game changer. The sharp ribbed edges catch...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of todays avid bass angler. Our American-made blanks are rolled...

Daiwa J-Fluoro Fluorocarbon Leader Clear with Parrallel Spooling band -  Manufactured in Japan by the world's most precise line extruders, Daiwa J-Fluoro Fluorocarbon Leader is made using the finest raw materials available. With its impeccable...

PowerPro Super Slick 8 V2 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that feels smooth as silk. Cast like a Bullet - Reduced line friction on the spool and through the rod guides allows...

Introducing Abu Garcia's lightest rod series with the Abu Garcia® Zenon rods. Featuring premium carbon blanks and our exclusive Powerlux® 1000 resin system, these rods deliver powerful ultra-light sensitive blanks with higher break strengths...

Built to provide peak performance for all inshore applications, the new Exsence strikes an aggressive balance of technology and intelligent design while embracing the perfect balance of a lightweight feel and durability in Shimano's lineup of...

The ultimate goal for the new IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, technique-specific rods. Blank tapers have been refined. Componentry is designed to achieve maximum...