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Surf Lures

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  • Sale 15%
    Nomad Design Madscad 65 AT SSNK 2-1/2" - 1/3oz Nomad Design Madscad 65 AT SSNK 2-1/2" - 1/3oz
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    Sale 15%

    Nomad Design Madscad 65 AT SSNK 2-1/2" - 1/3oz

    Nomad Design
    $10.99
    Now $9.34
    The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...
  • Sale 15%
    Nomad Design Madscad 65 AT SUS 2-1/2" - 1/4oz Nomad Design Madscad 65 AT SUS 2-1/2" - 1/4oz
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    Sale 15%

    Nomad Design Madscad 65 AT SUS 2-1/2" - 1/4oz

    Nomad Design
    $10.99
    Now $9.34
    The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...
  • Sale 15%
    Nomad Design Madscad 78 AT SUS 3" - 2/5oz Nomad Design Madscad 78 AT SUS 3" - 2/5oz
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    Sale 15%

    Nomad Design Madscad 78 AT SUS 3" - 2/5oz

    Nomad Design
    $11.99
    Now $10.19
    The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...
  • Sale 15%
    Nomad Design Madscad 78 AT SSNK 3" - 1/2oz Nomad Design Madscad 78 AT SSNK 3" - 1/2oz
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    Sale 15%

    Nomad Design Madscad 78 AT SSNK 3" - 1/2oz

    Nomad Design
    $11.99
    Now $10.19
    The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...
  • Sale 15%
    Nomad Design Madscad 90 AT SSNK 3-1/2" - 3/4oz Nomad Design Madscad 90 AT SSNK 3-1/2" - 3/4oz
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    Sale 15%

    Nomad Design Madscad 90 AT SSNK 3-1/2" - 3/4oz

    Nomad Design
    $12.99
    Now $11.04
    The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...
  • Sale 15%
    Keitech Swing Bait 2.8" Keitech Swing Bait 2.8"
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    Sale 15%

    Keitech Swing Bait 2.8"

    Keitech
    $5.49
    Now $4.67
    A modern twist on a classic swimbait, the Keitech Swing Bait has earned its place in the tackle boxes of anglers targeting finicky fish, especially in Japan's clear, highland lakes. Known for its subtle vibrations and lifelike movement,...
  • Sale 20%
    LiveTarget ICT Shad Unrigged Swimbait
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    Sale 20%

    LiveTarget ICT Shad Unrigged Swimbait

    LiveTarget
    $9.99
    Now $7.99
    The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly lifelike shad imitation. Its clear, translucent exterior...
  • Sale 15%
    Yo-Zuri Hydro Minnow LC Shallow Rip Bait (F) 150MM 6” | 1-1/4 oz Yo-Zuri Hydro Minnow LC Shallow Rip Bait (F) 150MM 6” | 1-1/4 oz
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    Sale 15%

    Yo-Zuri Hydro Minnow LC Shallow Rip Bait (F) 150MM 6” | 1-1/4 oz

    Yo-Zuri
    $11.99
    Now $10.19
    Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances and perform well even under the harshest of...
  • Sale 15%
    Yo-Zuri Hydro Minnow LC Shallow Rip Bait (F) 170MM 6-3/4” | 1-3/4oz Yo-Zuri Hydro Minnow LC Shallow Rip Bait (F) 170MM 6-3/4” | 1-3/4oz
    Quick view
    Sale 15%

    Yo-Zuri Hydro Minnow LC Shallow Rip Bait (F) 170MM 6-3/4” | 1-3/4oz

    Yo-Zuri
    $13.99
    Now $11.89
    Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances and perform well even under the harshest of...
  • Sale 15%
    Yo-Zuri Floating Mag Minnow (F) 105mm 4-1/8” | 5/8oz Yo-Zuri Floating Mag Minnow (F) 105mm 4-1/8” | 5/8oz
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    Sale 15%

    Yo-Zuri Floating Mag Minnow (F) 105mm 4-1/8” | 5/8oz

    Yo-Zuri
    $12.99
    Now $11.04
    The Yo-Zuri Floating Magnum Minnow Jr. 105mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...
  • Sale 15%
    Yo-Zuri Floating Mag Minnow Jr (F) 90 mm 3-1/2” | 3/8oz Yo-Zuri Floating Mag Minnow Jr (F) 90 mm 3-1/2” | 3/8oz
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    Sale 15%

    Yo-Zuri Floating Mag Minnow Jr (F) 90 mm 3-1/2” | 3/8oz

    Yo-Zuri
    $9.99
    Now $8.49
    The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...
  • Sale 15%
    Yo-Zuri Magnum Floating Minnow (F) 125MM 5” Yo-Zuri Magnum Floating Minnow (F) 125MM 5”
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    Sale 15%

    Yo-Zuri Magnum Floating Minnow (F) 125MM 5”

    Yo-Zuri
    $14.99
    Now $12.74
    The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when cast and slow retrieved, but can also be twitched and paused...

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