Surf Fishing

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

For many inshore & light tackle anglers across the  USA, the Certate has been the gold-standard of compact but strong spinning reel design. Now in 2024, Certate SW continues that tradition, evolving Certate into a realm of its own.  Certate...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

The Slammer® IV Spinning Reel is packed with more features than ever before. Building off of our proven IPX6 sealed body and spool, we redesigned our Slammer® drag system to not only be better sealed, but also offer a wider range of...

The Penn Slammer IV DX takes Penn's class leading Slammer IV up a notch. The Slammer IV DX has incorporated CNC Gear Technology and upgraded material. This material for the main gear and pinion is ultra durable stainless steel to give best in class...

Ready to take aim on new challenges and exceed angling expectations, the Penn Battle IV DX Spinning Reels advance the legendary legacy of the Battle name, returning with greater strength and durability than ever before. Anglers across the country fishing...

From the inshore flats to even light offshore uses, the Penn Battle IV Spinning Reels continue the legacy of the Battle name, retuning with more durability and strength than ever before. Penn has incorporated their new Hydro Armor technology to take this...

Introducing the Okuma X-Series Spinning Reels – the pinnacle of performance and innovation for anglers of all levels. Crafted with precision engineering and cutting-edge technology, these reels are designed to elevate your fishing experience to new...

Introducing the Okuma Ceymar Baitfeeder "A" – the ultimate reel for anglers seeking superior performance and reliability on the water. Engineered with precision and packed with innovative features, this reel is designed to take your fishing...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to Redfish, Tarpon to speckled trout, many predators rely...

Long Cast Minnow boasts extremely efficient casts that serve land-based anglers, as well as those fishing from a boat. Punching through even windy conditions, this bait earns the praise of surf casters, pier anglers and boaters targeting breaking fish,...

Based off the 3D scan of a real baitfish. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Prop 65: WARNING - Cancer and Reproductive Harm - www...