Surf Fishing

Feature-packed with extreme versatility and durability for the toughest of surf anglers, Shimano engineered the new Ultegra XSE surf reel for peak performance no matter the condition or situation. Whether throwing giant swimbaits from the rocks along the...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of 1-3 ft and an incredible side to side action, the Madscad 190 AT is unlike any other trolling...

It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredibly round, smooth and sensitive line. Paragraph: Try PowerPro on your next fishing trip, and see for yourself why it's every...

A true glutton for punishment, the legacy of the versatile Saragosa SW starts a new chapter with enhanced capabilities and features to dominate the saltwater realm. The Saragosa SW now features Infinity Drive Technology and increases the reels winding...

The perfect blend of value and performance, the Shimano Speedmaster series of surf rods have anglers covered whether they're targeting trophy fish using lures or bait along the coasts. These newly-designed rods enable anglers to make long, accurate...

The Laguna LT is the latest manifestation in Daiwa's LT storyline. The redesigned reel embraces the LT Concept of light and tough. The True Carbon Frame reduces weight and size, yet is as rigid as conventional materials. The reel weight has been...

The Mustad 1X fine wire Beak Hook is perfect for natural bait saltwater presentation. The strong forged hook features perfect penetration and holding capacity. Use it for delicate bait presentation to target Sea Bass, Snapper, reef fish like Tautog and...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding smoothness while eliminating vibration thanks to a...

Free Swimmer EX features an Automatic Bite N’ Run clutch at the base of the body, allowing anglers to instantly disengage the spool so line can peel off with little or no resistance while the bail is closed. Simply pull down on the lever to place...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding smoothness while eliminating vibration thanks to a...