Halibut Lures

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Enhance your fishing experience with Fish-Field Bullet Jig Heads, designed for anglers who demand performance and precision. Crafted from high-quality, durable materials, these jig heads feature a streamlined bullet shape that excels in cutting...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...