Bottom Fishing Lures

Nomad Design Live OPS Spectre Minnow Swimbaits are paddle tail soft plastics engineered to deliver lifelike action and realistic baitfish movement. The body produces a natural wiggle and roll, creating flash that closely mirrors the motion of real forage...

The Nomad Design Jerksquid combines the best of a jerk shad and a squid, creating an incredibly versatile lure that fish simply can’t resist. Whether you twitch it like a jerkshad, slow roll it like a minnow, or let it sit motionless in the rod...

The Z-Man PrawnStarZ Loose Body Soft Bait offers inshore anglers a 3.5-inch prawn imitation with realistic detail, lifelike texture, and a subtle swimming action that gets bites in pressured or clear-water conditions. The body shape and molded...

With unparalleled action, lifelike features, and quivering appendages the Z-Man PrawnstarZ is built to imitate one of the most prolific inshore snacks for many predatory species around the Southeast and beyond. Its anatomically correct antennae, swimming...

Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a stable, head-down descent with deadly flutter, a...

Introducing the big brother of the FASHAD family, the FASHAD 100S. This unique saltwater sinking hardbait features Daiwa's vibrant Lazer Impact design and a variety of retrieve-actions.Laser Impact design delivers anglers the ultimate visual drawing...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...

Designed for precision jigging, the Saltiga FK Metal Jig is compact, dense, and built for speed. Its streamlined profile allows it to sink rapidly, keeping the jig perfectly vertical beneath the boat—exactly where you need it for the best...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...