Bass Lures

Keitech’s New High-density Back-Sliding Craw The “Glide Camaron” was designed to provide a unique action with little to no input following the cast. Made with high-density plastic and weighing nearly 3/8oz., the Glide Camaron adds a...

In the Mid-1990’s grub fishing exploded on to the bass fishing scene. It was an effective way to target Bass in the middle layer of the water column, a space now ruled by Swimbaits. The Flapper grub fills the need of the angler who enjoys...

The Shimano BT Spin tailspin and its lightweight and unique rear blade design just call you to fish it in so many different ways and situations, you simply can't ignore it once in the tackle box. You can fish the Shimano tailspin lure vertically or...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of techniques. Built with an extended tail profile...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech® superplastic, the TRD...

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal! A super-lifelike, salt-impregnated soft...

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session...